How The Gym Group boosted its platform usage to 92% by relaunching its wellbeing support and engagement strategy

Powered by Reward Gateway | Edenred, The Gym Group had introduced CORE a few years prior – an employee experience platform offering opportunities for communication and recognition, and showcasing the organisation’s values and culture. The CORE platform also played host to a full benefits suite and the Wellbeing Centre, providing the perfect central hub through which to relaunch the company’s wellbeing strategy.

Taking advantage of the extensive resources in the Wellbeing Centre, the team began rebuilding their strategy around four pillars: financial wellbeing, physical wellbeing, social wellbeing and emotional wellbeing. And to raise awareness of the platform and its resources, the team revamped The Gym Group’s wellbeing communications, promoting relevant blog posts across different channels and launching a new poster campaign for gym-based team members.

The team kept the momentum going by running a series of online and in-person events and workshops, covering topics like fertility and men’s health. Managers and team leaders were fully trained, while dedicated manager toolkits and guides were hosted in CORE’s Wellbeing Centre.

On top of all of that, the team launched an industry-leading female health-first programme, which set out to equip teams with specialist knowledge of women’s health and fitness. They also increased support for female colleagues by introducing enhanced benefits and leave offerings for reasons such as menopause and the fertility journey.

What they achieved

In the first year after relaunching the wellbeing strategy, CORE achieved an impressive 92% active user rate and almost 600 Wellbeing Centre views. Mental health upskilling training was delivered to 22 Mental Health Advocates and 32 managers across the Group.

The subsequent employee surveys revealed a marked improvement in ‘wellbeing engagement’, which increased from 8.1 out of 10 to 8.9 out of 10. And the female health first programme was a huge success, with positive feedback pouring in from both employees and gym members.

The Gym Group’s next step? To keep doing what it’s doing, and to further embed and grow the new wellbeing programme. The HR and Wellbeing team plans to continue promoting the Wellbeing Centre, making full use of CORE’s communication features to reach its entire workforce.